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Giftella is the AI gift-finder app, free on iOS and Google Play, that helps users find the right gift for anyone in their life in under a minute. Users answer a few quick questions about the person they're buying for — age, interests, relationship, occasion, budget — and Giftella returns 16 curated, real, purchasable gift ideas. Every suggestion is tied to a direct shopping link.
Beyond the core gift finder, Giftella includes shareable wishlists, friend connections, group gifts, Your Reminders (with iOS Calendar sync to surface every birthday and occasion in one place), 22 hand-curated weekly gift guides, a curated marketplace of small-batch makers, and a Gifter Score leaderboard that rewards thoughtful giving over time. The app's recipient memory system learns from user feedback, so suggestions improve for every specific person the longer you use it. Giftella was founded by Samson Jiya and co-founded by Mohamed Haidara, and is built as an independent, ad-free consumer app.
Giftella launches the AI gift-finder that learns who you're buying for.
BALTIMORE, MD — May 22, 2026 — Millions of people face the same awkward moment every year: the birthday of someone they love, and no idea what to get them. Giftella, the AI personalised gift-finder app now available on both iOS and Google Play, exists to solve this exact problem — and it's the first app of its kind designed to get smarter the longer you use it.
Users open Giftella and answer a short, guided questionnaire about the person they're shopping for: their age, interests, personality, the occasion, and how much the user wants to spend. Within about ten seconds, Giftella returns 16 specific, real, purchasable gift suggestions — complete with direct shopping links to Amazon and curated retail partners. No generic "a fitness tracker"; the exact model. No "something for the kitchen"; the specific tool and brand.
What makes Giftella different from every other gift-guide app is its Recipient Memory system. Every time a user marks a suggestion as a good fit or a miss, the app writes that feedback to the recipient's profile. Six months later, Giftella knows that your mother-in-law loves anything with birds and hates anything scented — and it writes those preferences into every future prompt automatically. Giftella compounds rather than resets each session.
Beyond the core gift finder, Giftella includes a "Your Reminders" feature that pulls birthdays and special occasions straight from the user's iOS Calendar (a full year ahead) and pairs every reminder with a tap-to-find-a-gift handoff, 22 hand-curated weekly gift guides that rotate every Monday, shareable wishlists with friend connections and a Gifter Score leaderboard, group gifts, and a curated marketplace of small-batch makers. The consumer app is free, ad-free, and contains no consumer paywall. A separate Giftella for Teams product, currently in pilot with U.S. mid-market employers, monetises Giftella's gifting infrastructure for HR and employee-recognition use cases.
Giftella also launched its inaugural "Live Drop" gifting event on May 22, 2026 — an in-app, in-person experience in which 30 guests at the New York launch party each receive a personally-curated gift from another guest via Giftella, with the inventory ticking down in real time on every device. The event doubles as a stress test of the company's real-time gifting infrastructure, which Giftella plans to license to corporate events and weddings.
"Gift-giving is one of the most universally anxiety-inducing moments in adult life — and one of the most universally under-served by software," said Samson Jiya, founder and CEO of Giftella. "Every other gifting app asks you to browse a catalogue. Giftella asks you about the person. That's the difference between a 'fine' gift and one they remember." Co-founder and COO Mohamed Haidara added, "We built Giftella because no one should dread giving a gift to someone they love."
Giftella is available for free download on the App Store and Google Play. The company is independent, ad-free, and self-funded.
About Giftella
Giftella is the AI gift-finder app founded in 2025 and based in Maryland, USA. Built by founder and CEO Samson Jiya and co-founder and COO Mohamed Haidara, the app launched publicly on May 22, 2026 and is now live on iOS and Android. Learn more at giftella.app.
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Samson Jiya, Founder & CEO — samson@giftella.app
Mohamed Haidara, Co-Founder & COO — mohamed@giftella.app
General press — info@giftella.app · giftella.app
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Samson Jiya is the founder and CEO of Giftella, the AI gift-finder app available on iOS and Android. He started Giftella in 2025 after realising that despite having access to more recommendation engines than any generation in history, most people still don't know what to get for the people they love most. He leads product, engineering, and brand at Giftella.
He can be reached at samson@giftella.app.
Short bio (for captions / quotes): "Samson Jiya is the founder and CEO of Giftella, the AI gift-finder app on iOS and Android."
Mohamed Haidara is the co-founder and COO of Giftella. He partners with Samson on building the product, shaping the company's vision, and running operations, partnerships, and outreach as Giftella grows into the most thoughtful gifting experience on iOS and Android.
He can be reached at mohamed@giftella.app.
Short bio (for captions / quotes): "Mohamed Haidara is the co-founder and COO of Giftella, the AI gift-finder app on iOS and Android."
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