Giftella creates personalized gift guides tailored to personality, interests, and budget — so you never show up empty-handed again.
Giftella is the all-in-one gifting app — AI that actually knows the recipient, a social layer built around wishlists, a curated marketplace of real small-business gifts, and a rewards system that makes thoughtfulness pay off.
Tell us about the person and your budget. Our AI generates personalized gift guides in seconds, with real products, real prices, and direct shopping links.
Build your gift-giving circle. Share wishlists, claim items so nobody doubles up, track every birthday, and pool money on group gifts.
Browse handpicked partner stores across lifestyle, fashion, beauty, home, food, tech and more — all small businesses making gifts worth giving.
Earn points for every thoughtful act — saving, shopping, gifting, inviting. Climb badges, compete with friends, and see gifting become a little addictive.
Giftella's AI is built on a profile of the person you're gifting — age, personality, interests, relationship, occasion, and budget. You get picks that feel like they came from a friend who really knows them, not a generic "bestsellers" list.
A guided flow that asks the right questions — age, relationship, personality, interests, occasion, budget — then builds a complete gift guide tailored to that person.
Skip the wizard — type any gift idea and get a ranked list of real products from multiple retailers with shopping links.
From under $25 all the way to $500+. We respect whatever you're working with and never surface items that blow past your cap.
Bookmark any result for later. Your saves are organized by the person they're for so "Mom's birthday list" stays separate from "Jake's wedding."
Feedback and purchase history quietly improve future recommendations — so your next guide is sharper than your last.
One tap to buy from Amazon, Google Shopping, or partner stores — inside an in-app browser so you never lose your place.
Your wishlist is a tiny, beautiful profile — items, sizes, style notes, a budget hint, and a do-not-buy list. Send the link to anyone and they can see it, shop from it, and quietly claim an item so nobody shows up with the same thing.
Add a title, photo, notes, price range, preferred retailer and a direct link. Drag to reorder, add as many as you want.
Send a short link to anyone — even people without the app. No account needed to view, no personal info exposed.
Friends can claim an item so nobody duplicates. The wishlist owner never sees who claimed what — only that it's taken.
Allergies, duplicates, previous flops — flag what to avoid so well-meaning givers don't repeat the same mistake.
Share clothing size, shoe size, color preferences, and style notes so gifts actually fit and feel like you.
Tag the stuff you love so friends (and Giftella's AI) have instant creative fuel for birthdays and holidays.
Toggle visibility per wishlist. Keep one truly private for yourself and a public one for the people who ask every year.
Share a comfortable price range so friends feel zero pressure and nobody over- or under-spends by accident.
Great gifts are sometimes out of one person's budget. Start a group gift, invite friends, set a target, and everyone chips in. Track contributions live, see who's in, and let the creator close the pool when it's funded.
Giftella tracks every birthday, anniversary, and custom occasion for everyone in your circle and nudges you with plenty of lead time — not the morning-of panic most apps give you.
Pulled from your friends' profiles — nothing to enter manually once they've joined.
Add anniversaries, "met-iversaries," work-iversaries, pet birthdays — anything that matters.
Mother's Day, Father's Day, Valentine's Day, Christmas, graduations, housewarmings — one-tap to add.
A push notification a week before the date, with a one-tap jump into a fresh AI guide for that person.
We quietly remember what you gave last year — so you don't unknowingly repeat it.
Choose exactly which types of reminders you want and how many days in advance.
When AI feels like too much, browse 150+ editorial gift guides — real humans, real picks. Curated by occasion, recipient, vibe and price point, refreshed every season.
For every age, every relationship, every vibe.
From 1-year paper to 50-year gold — we've got the list.
Useful-not-dusty gifts the parents will actually use.
High school, college, grad school — age-appropriate and budget-friendly.
Thoughtful hosting gifts that feel better than another candle.
Christmas, Hanukkah, Valentine's, Mother's & Father's Day, and every other date on the calendar.
Sharp picks at every price point — great for grab-bags and Secret Santas.
When you want to really show up. Hand-picked premium picks that feel earned.
Top guides rotate on your dashboard so there's always something new to read.
Skip the big-box sameness. Giftella's marketplace is a curated directory of independent and small businesses — vetted for quality and stocked with gifts that actually feel like you chose them. Every store has its own storefront inside the app, with featured collections and direct deep-links to check out.
Every thoughtful action earns points — creating a guide, saving a pick, sharing a wishlist, shopping through Giftella, inviting a friend. Points unlock badges and move you up the ladder, from New Gifter all the way to Gifting Legend.
Every Giftella account gets a unique referral code and universal link. Share it however you want — text, email, Instagram, a QR code at a dinner party. When a friend joins using your link, you both get points.
Auto-generated, memorable, and tied to your account for life.
Opens the App Store or Google Play if they don't have the app, or deep-links straight into signup with your code pre-filled.
Native iOS share sheet — Messages, Mail, WhatsApp, anywhere.
Earn Gifter Score points the moment a referred friend completes their profile.
Watch your invite count grow inside the app. Small-but-satisfying.
Server-side validation blocks self-referrals and double-redemptions.
The more Giftella knows about you and the people you give to, the sharper the recommendations. Everything is optional and editable — share exactly as much as you want.
Pick a username, an avatar emoji or photo, and a short bio that shows up on shared wishlists.
A tiny onboarding quiz helps the AI speak your language from day one.
Tag the things you're into. Your AI guides and the ones friends make for you both get better.
Helps refine suggestions — never required, never shared without you choosing to.
Tag each friend as partner, parent, sibling, coworker — each relationship gets its own color and AI tuning.
Jot notes about what you know — hobbies, recent news, that story about the pottery class — and the AI quietly weaves them in.
From "I have no idea" to the perfect gift in four simple steps.
Name, age, relationship, and personality — the basics that matter.
Pick a price range and occasion. We work with whatever you've got.
Receive personalized suggestions with real products, prices, and shopping links.
Buy in-app, save for later, or send ideas to friends. Earn Gifter Score points along the way.
Giftella is free, ad-free, and thoughtful about your data. Every interaction is designed to feel premium — and every backend decision is made to keep your information yours.
A warm luxury aesthetic in dark, a gentle cream in light — switch anytime.
Every tap, save and accept has a subtle, intentional bit of feedback.
Or email if you prefer. Sessions persist securely across launches.
One tap in Settings permanently deletes your profile, wishlists, friends, and sign-in — across every device.
Accept a request on your phone — your iPad updates in under a second, no refresh needed.
When we earn a small commission on a recommended product, we tell you. That's it.
Join Giftella for free and make every gift count. Available now on the App Store and Google Play.
Friends, made for the people you actually give gifts to
Add the people in your life — partner, parents, close friends, coworkers. Every friend gets a little card with their wishlist, interests, upcoming birthday, and the last gift you gave them, so you never forget and never repeat.
Friend requests
Send and accept friend requests by username. Live updates — no refresh needed.
Friend profiles
See each friend's wishlist, interests, relationship, and upcoming occasions at a glance.
Birthday calendar
Every friend's birthday in one view, sorted by what's coming up soonest.
Send a gift idea
Found something? Share the exact product with a friend inside the app in one tap.
Friend leaderboard
Friendly Gifter Score ranking — who's been most thoughtful this month?
Push notifications
Ping for new friend requests, claimed items, and birthday countdowns.