GIFTELLAECOSYSTEMECOSYSTEMApply to listApply
GIFTELLA ECOSYSTEM

Your brand, in front of someone already buying a gift.

Giftella is a gifting app. People open it knowing they need to buy something and not knowing what. The Ecosystem is the shelf we send them to. Free to list, nothing monthly, and we only earn when we send you a sale.

Apply to list your brand Read the terms first
No listing fee · no monthly · you keep the customer · about ten minutes to apply
1,800+people gifting on Giftella, on iPhone and Android
$0to list. No setup fee, no monthly, no minimum
10% to 20%commission, and only on the orders we send you
A few daysfrom application to a preview of your store

Most marketplaces sell you traffic and hope. The Ecosystem sells nothing. It is a curated shelf of independent brands that surfaces inside gift searches, on gift guides and in the shop feed, and every link on it goes straight to your own site. You are not renting a slot. You are being recommended to someone who already has their card out.

Before you type anything

The four questions brands actually ask

Nobody should fill in an application before they know the deal. Here it is, in full, with nothing held back for the call.

👀
Who sees me?

Gift shoppers, at the exact moment they are stuck. Giftella users open the app because someone has a birthday, a wedding or a leaving party, and they do not know what to buy. Your products surface inside their gift results, on gift guides and in the shop feed, next to the ideas the app generates. Around 1,800+ people are gifting on Giftella across iPhone and Android, and they arrive with intent, not curiosity.

No ad budget. No bidding. No pay to play.
💸
What does it cost?

Nothing to join. No listing fee, no monthly, no minimum spend, no card on file. Giftella earns a commission of 10% to 20% on the orders it refers to you, agreed in writing before your store goes live. Your own organic sales are never touched, because referred orders are tracked separately through your Giftella links.

If we never send you a sale, you never pay us anything.
🤝
Who owns the customer?

You do, completely. Every Ecosystem link goes to your site, your checkout, your customer. Their email, their address, their returns, their loyalty points and every repeat order they ever place stay with you. Giftella does not take the order, does not hold the inventory and never stands between you and the person buying.

We introduce. You keep the relationship.
📬
How do I get paid?

The way you always have. The money lands in your own checkout, on your own schedule, because the sale happens on your site. Giftella never holds your funds. Commission is reconciled per sale against the referred orders your Giftella links brought in, and your rate is confirmed in writing before anything goes live.

Per sale, on referred orders only, at a rate you agreed to.
How listing works

Four places your brand shows up

A listing is not a directory entry nobody visits. Your products are pulled into the parts of the app where a decision is actually being made.

🔎
Gift results

Someone describes the person they are buying for. When your products fit that person, they appear in the results alongside everything else.

📖
Gift guides

Giftella publishes guides for birthdays, weddings, new babies and dozens of other occasions. Ecosystem brands are eligible for placement inside them.

🛍️
The shelf

The Ecosystem itself is browsable in the app, with search and filters like gifts for her, gifts for him, gifts under $50 and new partners.

★
Featured placement

Featured brands sit at the top of the shelf and appear on the independent brands card. Featured slots are editorial, not sold.

The honest version

What it costs, line by line

If we never send you a sale, you never pay us anything.

That is the whole model. Everything below is a consequence of it, and every number here is confirmed in writing before your store goes live.

Listing feeTo be reviewed, built and put on the shelf.
$0
Monthly or annual feeThere is no subscription for brands. There never has been.
$0
Minimum spend or commitmentNo ad budget, no bidding, no quota.
None
Commission on Giftella-referred ordersTracked through your Giftella store links. Your rate is agreed in writing first.
10% to 20%
Commission on your own organic salesAnyone who found you any other way is none of our business.
0%
Cost to leaveEither side can pause or remove the store at any time with written notice.
$0

Two things worth saying plainly. First, commission is earned only on orders Giftella actually referred, so a quiet month costs you nothing. Second, you are authorising a partnership, not a listing: you confirm you can enter it on behalf of the brand, and that the brand and its products are genuine and lawful to sell. The full terms are on the application form and you agree to them there, not here.

Already on the shelf

The brands in the Ecosystem today

Small, independent and hard to find on a marketplace. That is the point.

Sondé
Duality of Man

A story of survival and ambition, raw and refined at once. Light and dark, strength and softness, struggle worn like armour.

FashionUnited StatesFeatured
Tchama
Life In Abundance

The seeking of abundance in every part of your life, and refusing to let a dull moment get in the way of your calling.

FashionUnited StatesFeatured
Viavogue Signature
Celebrate. Curate. Elevate.

A Nigerian luxury gifting and event-styling house. Bespoke gift boxes, premium hampers and celebration styling, delivered with signature elegance.

LifestyleNigeriaFeatured
Getting listed

Three steps, and nothing goes live without you

1
You apply

About ten minutes. Your brand name, a tagline, a short description, your website and a few hero products. If you sell on Instagram or WhatsApp instead of a website, there is a separate form for that.

2
We build it and send you a preview

We review the application, build your store the way it will appear in the app, and send it to you before anyone else sees it. Your commission rate is confirmed in writing at the same time. Usually a few business days.

3
You go live

Your products start surfacing in gift results, guides and the shelf. Send us replacement products any time, and tell us whenever you want to pause. Nothing is locked in.

Before you ask

I do not have a website. Can I still join?
Yes. If you sell through Instagram, WhatsApp or TikTok rather than a store of your own, use the social seller application instead. It is built for exactly that case and does not ask for a website. The standard brand form does require one, because it needs somewhere to send the buyer.
How long until my store is live?
We review the application, confirm your commission rate and send you a preview of your store, usually within a few business days. Nothing goes live until you have looked at it and approved it. If we need something from you, such as a better logo or a product link that works, we will ask by email rather than guess.
Who decides which of my products are shown?
You give us your hero products when you apply, and those are what we work from. We surface them where they fit what a shopper is describing. You can send replacements or seasonal swaps at any time and we will update the store.
What does Giftella get out of this?
The commission, and a better app. Our shoppers keep asking for gifts that are not on Amazon, and independent brands are the answer to that. A shelf of brands nobody else carries is the reason someone opens Giftella instead of a search engine.
Can I leave?
At any time, with written notice, and it costs nothing. Either side can pause or remove the store. There is no lock in, no notice period to buy out and no exit fee.
Is my information safe?
Your application is stored privately and used only to set up and manage your Ecosystem store. It is not shared with other brands and it is not sold. Questions go to info@giftella.app.

Put your brand on the shelf.

About ten minutes to apply. A preview of your store before anything goes live. No fee either way.

Apply to join the Ecosystem →
No website? Use the social seller form →